Spread across two floors, the store is located on the hustling-bustling street of Patna city. The 7000-square-foot space spells discreet luxury and harmonious relationship between the boutique bridal wear display on the first floor and the casual wear on the ground floor for women.
Design draws on the journey of a customer where the exploration is through uniquely designed partitions guiding the circulation consciously integrated throughout the space creating intrigue and anticipation for the wandering customers.
The repetition of linear shelves on the walls contrast the with soft curves and arches in the free standing partitions, while the white and gray surfaces are accented with highlights of brass and wood to add opulence within the otherwise subtle palette. The metal mesh framed within wooden members serve as physical barriers yet allow the visual connectivity between partitions.
The store has been designed such that each space draws you within and encourages you to discover every nook and corner, all at your own pace.